Consumer Confidence is Paramount

The Australian business landscape is currently in such a state that it is hard to have a monopoly on any given market. Niches are incredibly hard to find. With self-service website development tools, an increasingly connected social community & encouraged entrepreneurialism, successful businesses are quickly copied by people or companies who see room for another player in the market.

So if your business isn't unique in nature, how do you win customers?

Consumer confidence. Faith in your services. A trust in your Brand.

We believe your brand is more than just your logo and website, or services. Your brand is any point of your business that interacts with customers, or potential customers. Your emails to prospective clients, the way you speak to your suppliers, the speed in which you deliver your promises to paying customers, and of course your website, advertising and logo collectively make up a perception of your business.

For small businesses it is easy to take pride in what you do, and this will ensure all the touch points are well represented, what about medium to large businesses though? Do the employees care? Are they aware of the message your business is trying to send to the market? Are they brand ambassadors?

A lack of enthusiasm from employees has lead to a rise in '9 to thrive' services. 9 to Thrive audits focus on giving your employees what they need to feel rewarded and well-positioned in your business. It focuses of developing wellness sessions for them, so they feel well taken care of, reward programs and atmospheric improvements. Happy employees beget enthusiasm. Enthusiasm begets a good brand image.

Contact Excellent Company for a free brand audit and ask us about our 9 to Thrive services today!

Why is Branding My Business so Important?

You have a great product and already get a bit of business, there's no need to put any effort into optimising your brand, right? Well, that is not quite the right approach.

Your brand can be a lot of things; it could be your logo design, the way you answer the phone, your website, your marketing collateral, even your invoice template, and so on. We believe you need to consider every single touch point with your customers, every nano second they are in contact with your business, to ensure your brand image is in line with your product or where you want your product to be positioned in your industry. It's imperative.

We know first-hand that changing something as simple as the logo or homepage of a website, or changing the message in your advertising, can result in a massive increase in leads and sales. Ask yourself:

• What do I want my customer to think when visiting my website?
• and, does my website achieve that?
• Does my website have a good flow?
• Does my logo represent my 'brand' accurately?
• Is my marketing/advertising resulting in many leads?
• What is the message of my marketing/advertising?
• Do I get the respect I deserve in my industry?
• Is my pricing representative of the quality of my service/goods?

The first step is to think long and hard about what your business is offering. Not your product or service, instead, WHY people should buy your product or service. What is your selling point?

Excellent Company offers complete brand audits, where our experienced team sits down with you for a discovery session and combs through all the aspects of your business. Then presents some ways you could optimise your 'brand'. Email josh@excellent.company for more information.