You have a great product and already get a bit of business, there's no need to put any effort into optimising your brand, right? Well, that is not quite the right approach.
Your brand can be a lot of things; it could be your logo design, the way you answer the phone, your website, your marketing collateral, even your invoice template, and so on. We believe you need to consider every single touch point with your customers, every nano second they are in contact with your business, to ensure your brand image is in line with your product or where you want your product to be positioned in your industry. It's imperative.
We know first-hand that changing something as simple as the logo or homepage of a website, or changing the message in your advertising, can result in a massive increase in leads and sales. Ask yourself:
- What do I want my customer to think when visiting my website?
- and, does my website achieve that?
- Does my website have a good flow?
- Does my logo represent my 'brand' accurately?
- Is my marketing/advertising resulting in many leads?
- What is the message of my marketing/advertising?
- Do I get the respect I deserve in my industry?
- Is my pricing representative of the quality of my service/goods?
The first step is to think long and hard about what your business is offering. Not your product or service, instead, WHY people should buy your product or service. What is your selling point?
Excellent Company offers complete brand audits, where our experienced team sits down with you for a discovery session and combs through all the aspects of your business. Then presents some ways you could optimise your 'brand'. Email josh@excellent.company for more information.