The Australian business landscape is currently in such a state that it is hard to have a monopoly on any given market. Niches are incredibly hard to find. With self-service website development tools, an increasingly connected social community & encouraged entrepreneurialism, successful businesses are quickly copied by people or companies who see room for another player in the market.
So if your business isn't unique in nature, how do you win customers?
Consumer confidence. Faith in your services. A trust in your Brand.
We believe your brand is more than just your logo and website, or services. Your brand is any point of your business that interacts with customers, or potential customers. Your emails to prospective clients, the way you speak to your suppliers, the speed in which you deliver your promises to paying customers, and of course your website, advertising and logo collectively make up a perception of your business.
For small businesses it is easy to take pride in what you do, and this will ensure all the touch points are well represented, what about medium to large businesses though? Do the employees care? Are they aware of the message your business is trying to send to the market? Are they brand ambassadors?
A lack of enthusiasm from employees has lead to a rise in '9 to thrive' services. 9 to Thrive audits focus on giving your employees what they need to feel rewarded and well-positioned in your business. It focuses of developing wellness sessions for them, so they feel well taken care of, reward programs and atmospheric improvements. Happy employees beget enthusiasm. Enthusiasm begets a good brand image.
Contact Excellent Company for a free brand audit and ask us about our 9 to Thrive services today!